The Best Times to Post on LinkedIn for Maximum Visibility

When it comes to posting on LinkedIn, timing can be everything. You can craft the most insightful post, but if no one sees it, what’s the point? The key is to align your posting schedule with when your audience is most active. Here’s how to think about it.

First, consider the nature of LinkedIn. It’s a professional network, which means people use it during work hours, often as part of their daily routine. You’re not going to get much engagement on a post made at midnight, unless you’re targeting night owls or global audiences in different time zones.

Workdays

The general consensus is that the best times to post on LinkedIn are during the workweek, specifically Tuesday through Thursday. Monday can be a bit hectic as people are catching up from the weekend, while Friday often sees a drop-off in engagement as people start to wind down for the weekend.

Working Hours

In terms of specific hours, early morning before the workday starts — around 7 to 9 AM — tends to be effective. People are often checking their feeds with their morning coffee. Lunchtime, roughly between 12 PM and 2 PM, is another prime time. It’s when people take breaks and might be more inclined to scroll through LinkedIn. Finally, late afternoon, around 5 to 6 PM, can also yield good results as people are wrapping up their day.

Test and Iterate

But remember, these are general guidelines. The best approach is to test and iterate. Analyze your own engagement metrics to see when your posts get the most visibility. Different industries may have different rhythms. If you’re in tech, your audience might be more active at different times compared to someone in healthcare.

Other Factors

Frequency

Another factor to consider is frequency. Posting once or twice a week can keep you visible without overwhelming your audience. Quality matters more than quantity. You want to engage your audience with valuable content rather than just filling their feeds.

Content

Engagement isn’t just about timing, though. It’s also about content. Posts that ask questions or encourage discussion tend to perform better. Visual content, like images or videos, can increase visibility as well.

Connections

LinkedIn is a platform built on connections and conversations. If you can post at the right time with the right content, you’re not just increasing visibility; you’re also building relationships. That’s what will ultimately help you stand out in a crowded feed.

So, find your rhythm, experiment with different times, and see what resonates with your audience. The right timing can turn a good post into a great one.