Content Types That Perform Best on LinkedIn (and How to Create Them)

LinkedIn is a unique platform. It’s not just social media; it’s a professional networking site where people come to connect, learn, and explore opportunities.
This sets it apart from platforms like Facebook or Instagram. The content that performs best on LinkedIn reflects that professional focus.

Let’s break down the types of content that resonate most on LinkedIn and how to create them effectively.

1. Articles and Long-Form Posts

Long-form content often performs well on LinkedIn. This is where you can dive deep into a subject. Write about industry trends, share your insights, or provide solutions to common problems. The key is to provide value. If you can make your audience think or learn something new, they will appreciate it.

To create this kind of content, start by identifying a topic you’re passionate about. Research it thoroughly. Structure your article with a clear introduction, body, and conclusion. Use headings and bullet points to make it easy to skim. Finally, include a call to action, encouraging readers to comment or share their own experiences.

2. Personal Stories and Experiences

People connect with people. Sharing personal stories about your career journey or lessons learned can create a powerful connection. These stories humanize you and make your experiences relatable.

When crafting a personal story, choose moments that had a significant impact on your professional life. Describe the situation, the challenges you faced, and the outcomes. Make sure to highlight the lessons learned. Authenticity is crucial; if your story feels genuine, it will resonate.

3. Visual Content

Images, infographics, and videos capture attention quickly. Visual content is particularly effective on LinkedIn because it breaks up the text and can convey complex ideas succinctly.

When creating visual content, ensure it aligns with your message. For infographics, focus on data that informs or educates. For videos, keep them short and engaging. Aim for clarity—people should grasp your message within the first few seconds.

4. Industry Insights and Trends

Sharing insights about your industry can position you as a thought leader. This type of content shows that you’re knowledgeable and up-to-date with current trends.

To produce this content, stay informed. Follow industry news, attend webinars, and engage in relevant discussions. Synthesize your findings and present them in a way that adds value to your audience. This could be through data analysis, commentary on recent developments, or predictions about future trends.

5. Engaging Questions and Polls

Asking questions or creating polls encourages interaction. This not only boosts engagement but also gives you valuable insights into your audience’s opinions and preferences.

When posing a question, ensure it’s open-ended and thought-provoking. For polls, keep the options clear and relevant. Engage with the responses—acknowledge comments and encourage further discussion.

6. Professional Achievements and Milestones

Sharing your achievements can inspire others and foster connections. Whether it’s a promotion, a successful project, or a new certification, don’t hesitate to celebrate your milestones.

When posting about achievements, provide context. Explain the journey and the effort that led to the success. This not only showcases your accomplishments but also encourages others to share their own.

7. Curated Content

Not every post has to be original. Curating content from other sources can also perform well. This shows you’re engaged with your industry and helps share diverse perspectives.

To curate effectively, choose high-quality articles, videos, or reports. Always add your commentary or insights to provide context. This transforms a simple share into a thoughtful contribution.

The best content on LinkedIn combines professionalism with authenticity. To excel, focus on providing value, engaging your audience, and sharing insights that reflect your expertise. With a little practice, you can create content that not only performs well but also helps you build meaningful connections in your professional network.