LinkedIn is a social network designed for professionals, and it has two primary ways to connect with others: followers
and connections. Understanding the difference between these two can help you navigate the platform more effectively.

LinkedIn Connections

Connections are mutual. When you send a connection request to someone, they must accept it for you to become connected.
This is akin to a handshake. Once connected, you can see each other's updates, engage with content, and send private
messages.

Connections can be beneficial because they create a two-way relationship. You can exchange ideas, collaborate,
and build a network of trusted contacts. Having connections is important for expanding your professional circle and
accessing opportunities that might not be visible to outsiders.

LinkedIn Followers

Followers, on the other hand, create a one-way relationship. When you follow someone, you can see their updates and
posts in your feed, but they don’t see yours unless they follow you back.
This is more like observing from a distance.

Following is useful for keeping up with industry leaders, influencers, or companies without the need for a direct
relationship. You can gain insights from their content and engage with their posts, but there’s no expectation of
reciprocity.

Summary

In summary, connections are about building reciprocal relationships, while followers allow you to share your thoughts
and expertise with a broader audience.

Depending on your goals on LinkedIn, you might prioritize one over the other. If
you’re looking to deepen relationships and collaborate, focus on building connections. If you want to establish yourself
as a thought leader or stay updated on industry trends, cultivating followers can be more beneficial.