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Social Presence Documentation

When to Post

Timing is everything when it comes to LinkedIn engagement. This guide helps you use the Social Presence Extension to post comments and reactions at the optimal times, ensuring your activity reaches the right audience at the right moment.

Time Zones

Time Zone Visual

Engaging at times that align with your audience’s time zones significantly increases engagement. Choosing the right time makes your comments and reactions align with peak audience engagement periods.

Single Time Zone Alignment

If your audience is in New York (ET) and you’re in Los Angeles (PT), we suggest engaging between 6:00 AM and 9:00 AM PT to align with 9:00 AM to 12:00 PM ET, New York’s peak morning hours.

Targeting Multiple Time Zones

For global audiences spanning different time zones, finding the right time is key. Use these strategies:

Find a Common Time

If targeting New Delhi, India (IST) and Berlin, Germany (CET), the time difference is 4.5 hours. A single engagement time can effectively reach both audiences:

  • Engaging between 11:30 AM and 12:30 PM IST → 7:00 AM to 8:00 AM CET.

This timing reaches the Indian audience during their mid-morning work hours and the German audience during their early morning browsing time (often over coffee).

Engage Twice Daily

If no common time is ideal, focus on peak working hours in each region:

  • IST Audience: Engaging between 9:00 AM and 11:00 AM IST → 11:30 PM to 1:30 AM ET.

Reaches India during their morning work hours.

  • ET Audience: Engaging between 12:00 PM and 2:00 PM ET → 9:30 PM to 11:30 PM IST.

Targets New York’s lunchtime activity.

Office Hours

LinkedIn engagement is highest during professional working hours, when users are most active. Post comment during these peak periods.

Examples

  • For B2B audiences:
    Engaging between 8:00 AM and 10:00 AM, and again during 12:00 PM to 1:00 PM for maximum visibility.
  • For industries with non-standard hours (e.g., healthcare):
    Engaging between 4:00 PM and 6:00 PM can yield better results, as these professionals often check LinkedIn after shifts.

Best Practices and Recommendations

Leverage these strategies to optimize your reach:

  • Prioritize weekdays (Tuesday to Thursday): These are high-engagement days for most professional users.
  • Avoid weekends: Engagement typically drops unless targeting niche industries or global audiences with irregular schedules.
  • Use analytics: Track your engagement metrics to refine your schedule and better understand audience behavior.

By aligning your activity with your audience’s habits and leveraging the Social Presence Extension, you can maximize visibility, build connections, and grow your LinkedIn presence effectively.